2016-10-27: Stack: Digital Wallets for North American Young People
Stack is an intelligent digital wallet that improves users’ financial intelligence through technical means and social networks. It is mainly a mobile app for young people in the millennium that integrates shopping payment, discount, friend sharing, bookkeeping and financial management. Stack’s business goal is to re-establish the relationship with money for young people and become their best choice.
Young people generally lack financial intelligence in money management, spend too much and have high debts, which makes it difficult to accumulate wealth. Most of them are “moonlight clan”. Many young people will choose banks to help them with their financial planning, but they do not know that banks will not provide young people with a wise financial plan. Instead, they will take more punitive and restrictive measures. Some young people lack professional knowledge in financial management, which leads to their inability to control financial management and finally give up. Other young people who are dedicated to financial management will choose to seek financial advice through online or offline networks, but the results are mostly mixed.
For these problems of young people’s financial management, Stack helps young customers “save” money by establishing customer-centric services. People can create and share daily consumption stories on Stack. By setting up an intelligent money saving plan to solve problems that cannot save money effectively, you can record your financial behavior and share it with your friends. Based on the big data platform, this method is very effective to use the opportunities of the Internet financial market to plan customers’ assets in a variety of ways, such as digital assets, real-time transactions, incentive mechanisms and user sharing.
As the CEO of Stack, MIRO PAVLETIC once served as the project leader of CIBC foreign exchange and other financial schemes and the regional manager of CSAM Canada before founding Stack.
Stack is customer-centric. 84% of users use social media every day, such as Facebook, Instagram and Snapchat. 92% of consumers believe that word of mouth among their relatives and friends is better than any other form of advertising. Its own KOL based marketing can improve user interaction behavior 16 times than paid or we media advertising. Through these channels, Stack users themselves will promote and endorse their products. One thousand users of the ALPHA version of Stack were tested. After three months of operation, the operation KPI was developed on the basis of data collection. There were 5000 beta users. After 3 months of operation, the beta version was officially launched after the product was improved.
The future development prospect of Stack lies in more effective access to users’ consumption structure, money saving purpose and other data in advance, and more effective connection with relevant financial markets.
From a technical perspective, STACK APIs access the third-party credit and compliance review system through APIs, using a convenient one click access to financial services in the market. As an intelligent investment advisory and financial management service robot developed by Stack, Stack Q can provide users with mobile interactive services anytime and anywhere through IM, financial data analysis and artificial intelligence/machine learning of APP.